Calvin Klein is using some quite traumatic memories to sell pants

Calvin Klein have made a really, really weird choice. 

And no, I’m not talking about the choice to not make bras for anyone above a D cup.

They’ve used Kirsten Dunst telling a really depressing story about her first kiss in an ad campaign.

In the advert, which is directed by Sophia Coppella, with whom Kirsten works often, she shares the story of her first kiss.

You can see how the concept got approved. Beautiful women in black and white, telling stories about memories while wearing Calvin Klein lingerie. It’s nice.

Only, the story that Dunst tells really isn’t nice. It’s pretty sad.

In the advert, which is directed by Sophia Coppella, with whom Kirsten works often, she shares the story of her first kiss.

You can see how the concept got approved. Beautiful women in black and white, telling stories about memories while wearing Calvin Klein lingerie. It’s nice.

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