Employees of Airtel Ghana, the Smartphone Network, have donated proceeds from their month-long employee-led breast cancer awareness campaign to Breast Care International – a leading breast healthcare organization in Africa providing enabling environment to control the incidence of breast Cancer in women.
The presentation was made to the organisation at the Peace and Love Hospital on the Spintex Road last week Friday led by Airtel Ghana’s CSR Manager, Maame Dufie Cudjoe who reiterated Airtel Ghana’s commitment to supporting causes that make the most impact in the lives of Ghanaians.
She said “This donation is in line with our commitment to raise awareness on breast cancer prevention, early treatment and management. Every year, we dedicate the entire month of October to creating awareness and raising funds in support of this cause.
Our employees, the biggest advocates of our CSR programmes, have actively championed this cause over the years – raising funds through various initiatives in support of the fight against breast cancer”.
“This year, we selected Breast Care International because of their track record and the amazing work Dr. Addai and her team have been championing to create awareness about prevention and early treatment. Their goals are in line with ours and we are happy to be supporting them this year” she concluded.
Last month employees of Airtel Ghana organized and participated in various activities to create awareness on breast cancer whiles empowering the general public with healthy and preventive lifestyle tips.
The activities included the ’Run for a Cure’ a flea market, health talk and a cooking competition. The exciting events which brought the employees together were organized alongside a robust campaign on social media with the hashtag #eatwelllivewell.
The donation was received by Mr. Osei Boakye, Public Relations Manager of Breast Care International who expressed the foundation’s appreciation for the donation, indicating that it will boost the work of the organization.
Last year, Airtel Ghana supported the Sweden Ghana Medical Cancer Foundation and the Judith Ellen Awuah Darko Foundation with funds raised through employee donations.
Airtel Ghana continues to lead in sustainable corporate social responsibility programmes spanning health, education and community empowerment. Its CSR programme has been globally adjudged ‘Best Corporate Social Responsibility Initiative’ at the 2016 Global Carrier Awards held in Paris, France.