The world’s first curved OLED television sets have gone on sale in South Korea.
LG Electronics in Seoul has started accepting pre-orders for its 55-inch (1.4m) model, with deliveries set to begin next month.
The TV is priced at 15 million South Korean won (KRW), equivalent to just over £8,700.
But the company has not yet revealed when the curved televisions will launch in Britain or how much they will cost.
At the International Consumer Electronics Show in Las Vegas earlier this year it was estimated that the TVs would go on sale in in the UK in the second half of this year.
Havis Kwon, president and CEO of LG’s Home Entertainment Company, described the new set as “the most exciting TV technology available today”.
The new EA9800 model features the industry’s first curved screen ergonomic design, which aims to provide an ‘IMAX-like’ viewing experience in the home.
It is only 4.3mm (0.17 inches) thick and weighs just 17kg (37.48 pounds).
In a statement, LG has claimed its advanced colour technology means the TV produces “images that are more vibrant and natural than anything seen before”.
Thin transparent film speakers are incorporated into the TV’s stand.
Ed Border, a senior analyst at IHS, described it as “very good technology” that was “a really good way of showing off” the difference between OLED and LED and plasma.
But he said it would be “a small evolution” for television viewers – although definitely “adding something” to the home TV experience.
Mr Border said that the cost was likely to reduce as the sets began to be manufactured in larger volumes.