The ‘Ghana Music Day’; Did Media Houses Honour It?

As part of activities lined up for the Ghana Music Week celebration put together by the Musicians Union of Ghana and the Ministry of Tourism, Culture and Creative Arts, March 2 was declared Ghana Music Day, which was intended for all local media houses, clubs and pubs to play strictly Ghanaian music.

Upon close monitoring particularly radio, it appeared the ‘Ghana Music Day’ was not honoured. For reasons unknown, it seemed some media houses simply did not know about it at all, as they went about their usual routine fusing foreign music and introducing Ghanaian music in between.

Ghanaian radio stations especially those in Kumasi and Accra on Saturdays are known for playing lots of music that cuts across genres and borders so much was expected from them in compliance with MUSIGA’s directive.

For the radio stations sampled in Kumasi, we realized just a few did well to comply as they substituted their foreign music with local ones of various genres to fit their programs. In Accra it seem the idea wasn’t embraced as most radio stations we sampled were caught diverting to foreign music in between times.
Some entertainment shows on radio were on point, being conscious of the day and discussing the matter as an important directive and called for it to me made an annual event in order to promote the local entertainment industry whilst others failed to even touch on it in their discussions.

From our point, we dare to conclude the directive was not complied with by most of the media houses for reasons that may include the message not getting down to them and a sheer disregard for it.

We would however congratulate MUSIGA president, Bice Osei Kuffour popularly known as Obour and his executives for taking such an initiative and hope it comes to stay to promote the local music industry.
The 7-day long program of events ‘Ghana Music Week’ was put together by the Musicians Union of Ghana (MUSIGA) in collaboration with the Ministry of Tourism, Culture and Creative Arts and runs from Monday, March 3rd – March 10th, 2013

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